In 2012, Javetta White decided to start her own cosmetics company – L. Cosmetics. MMG Creative designed an elegant logo with a bold symbol. Javetta sold her L. Cosmetics products through her makeupbyjavetta.com website. After a successful four years, she was motivated to separate her ‘Makeup By Javetta’ and ‘L. Cosmetics’ brands. So, we designed an e-commerce website for customers to shop at shoplcosmetics.com. While preparing to unveil the new website, we were also launching a new lip color – in collaboration with Toya Wright. The official release of Toya Wright’s new lip color and alter ego, Mocha Latte, was held during Essence Music Festival weekend. The festival welcomes more than 450,000 people to New Orleans. A perfect time to ‘hit the ground running.’ MMG Creative was given free range to produce a marketing campaign which has been rolled out across social media, email, advertising and print. MMG engaged to promote the new website, billboard, flyers, in-store banner and social media ads to boost her brand – online and offline.