Case studies

Willie Mae’s Scotch House

New Logo. New Website. New Light.

Willie Mae’s Scotch House was established in 1957 as a bar in New Orleans’ Historic Treme neighborhood. Now, it is recognized as “America’s Best Fried Chicken” from the Food Network, the Travel Channel and people around the world.  Willie Mae’s had no website, the brand was outdated and not consistent across multiple mediums. MMG Creative developed a rebranding and social media campaign. We created a new logo and identity with vibrant, clean designs, assorted print collateral, website and social media ads to boost their online presence.

As soon as you hit the homepage, you’ll see the declarative statement “America’s Best Fried Chicken” right there for yo’ eyeballs. ~ Rebecca Poole, New York Post

During the rebranding phase our goal was to inspire customers to visit the restaurant and see it in a new light. Through savvy marketing and better quality control, MMG Creative discovered new ways to revive Willie Mae’s brand offline and online. Our campaign made them stronger than ever.  Stay tuned for more!

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